Terms to use when using, handling and making images to and from film and/or reflective art. This list was last revised on: 11/10/98.

Art or Artwork: hand-produced reflective materials supplied by our customers. Often with delicate surfaces, and of significant value to customers.

Borders: in our trade, this refers to line or line-like elements which frame an image or layout. When supplied materials have borders, please specify if cropping includes or excludes borders.

C-Print or Color Print: the product of the Cruse Camera. Negative image to Positive image.

Camera-Ready Copy: Material intended as ready to be shot. May be Reflective or Transmissive material.

Color Match: instruction which should be followed by the type of targeted match desired; eg: Color Match Originals, Color Match Supplied Sample. If Color Match is instructed but not specified, the supplied camera copy will be the color match target. No request for color match will result in color being taken to the best overall color density, at the operator's discression. Color Wise offers a checkbox on order forms for: "Best Lab Choice."

Copy Transparency: a transparency made from a reflective original.

Copy Negative: a negative made from a reflective original.

Cropping: the designation of a part or section of supplied materials to be reproduced.

Cruse Camera: the trade name for the direct-imaging camera that Color Wise uses exclusively in the Bay Area to produce images at customer request. This camera is unique because it uses no intermediate film to produce color prints.

Dupe: the product of making a transparency from another transparency.

Enlargement: An image reproduced at a bigger size than the original.

Enlarger: a lens-based exposure device for making larger images from film materials. This device cannot make images smaller.

Format: size of item being described, in relative description to proportions; eg: 4X5 Format, 11X17 Format. Usually intended for standardized sizes.

Full Bleed: image to extend to limit of format; minimum crop to fill format. Example: "Short side to 8", full bleed".

Full Frame: means no cropping, and hold whatever side hits first if requested format of reproduction is not proportional.

Inter-negative: a negative made from a transparency.

Long/Short: the prefered designation of selected dimension for control of sizing of image. Please use Long or Short instead of Top or Bottom, or Vertical or Horizontal.

Negative: a color-reversed, or black & white reversed image on film. Common sizes are: 35 mm, 2.25" (square format), 4X5", 8x10".

Original: image source, usually meant as: customer-supplied, camera-ready copy.

Paste-up Boards: reflective materials constructed of layers of materials. Usually, but not limited to multiple images, type copy, etc.

R-Print or Reversal Print: a print made from a transparency.

Reduction: an image reproduced at a smaller size than the original.

Reflective: opaque material from which light is bounced into the Cruse camera lens. Typically a color print, illustration, paste-up boards or artwork.

Transmissive: generic term for the class of film materials which includes transparencies and negatives.

Transparency: a positive color or black & white image on film. Common sizes are: 35 mm, 2.25" (square format), 4X5", 8x10".